Privacy Policy
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Privacy Policy
The Attention Co. (Pty) Ltd
Last updated: February 2026
1. Introduction
This Privacy Policy applies to The Attention Co. (Pty) Ltd, trading as Attention Co. (“we”, “us”, “our”).
We respect your privacy and are committed to protecting your personal information.
This policy explains how we collect, use, store and protect your personal information when you:
• Visit our website
• Contact us or request our services
• Subscribe to our communications
• Engage with us on social media
• Work with us as a client, supplier or partner
We process personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa and applicable international data protection standards where applicable.
2. Information We Collect
2.1 Information you provide directly
We collect only the information necessary to operate our business and provide our services.
This may include:
• Name and surname
• Email address
• Phone number
• Company name
• Job title
• Enquiry or project details
• Billing and contractual information (when you become a client)
You provide this information when you:
• Submit a contact form
• Email or call us
• Request a proposal or quote
• Become a client
• Subscribe to updates or newsletters
2.2 Information collected automatically
When you visit our website, we may automatically collect:
• IP address
• Browser and device information
• Pages visited and time spent on pages
• Referral sources
• Cookies and analytics data
This helps us understand how visitors use our website and how we can improve it.
3. How We Use Personal Information
We use personal information for legitimate business purposes, including:
• Responding to enquiries and communicating with you
• Providing marketing, branding and digital services
• Preparing proposals, quotes and contracts
• Managing client relationships
• Improving our website and services
• Sending relevant business updates or insights
• Complying with legal and regulatory obligations
We do not sell personal information.
4. Legal Basis for Processing (POPIA)
We process personal information based on:
• Your consent
• The performance of a contract
• Legitimate business interests
• Legal and regulatory obligations
5. Sharing of Personal Information
We may share personal information with trusted third parties where necessary to operate our business.
This may include:
• Website hosting providers
• Email and communication platforms
• Analytics providers
• Cloud storage providers
• Payment and accounting providers
• Professional advisors (legal and accounting)
All third parties are required to protect personal information and use it only for the agreed purpose.
6. International Data Transfers
Some of our service providers may store or process data outside South Africa.
Where this occurs, we ensure appropriate safeguards are in place to protect your personal information.
7. Data Security
We take reasonable technical and organisational measures to protect personal information, including:
• Secure hosting environments
• Access controls and password protection
• Encryption where appropriate
• Limiting access to authorised personnel only
While we take appropriate precautions, no internet transmission is ever completely secure.
8. Data Retention
We retain personal information only for as long as necessary to:
• Provide our services
• Maintain business and financial records
• Comply with legal and tax obligations
When information is no longer required, it is securely deleted or anonymised.
9. Your Rights Under POPIA
You have the right to:
• Request access to your personal information
• Request correction of inaccurate information
• Request deletion of information where appropriate
• Object to processing for marketing purposes
• Withdraw consent at any time
To exercise these rights, contact us using the details below.
10. Cookies
Our website may use cookies to:
• Improve website performance
• Understand visitor behaviour
• Enhance user experience
You can disable cookies in your browser settings at any time.
11. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices of those sites.
12. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be published on our website.
13. Contact Information
For any questions about this Privacy Policy or how we process personal information, please
contact: Attention Co.
Email: info@theattentionco.co
Location: Cape Town, South Africa